Entering a booming CBD market.

The US CBD market grew by over 700% in 2019. At the peak of this momentous growth LeafLine Wellness, LLC approached Bolin. They wanted their piece, but weren’t sure where to start. That’s where I came in. I dived headfirst into the industry. I interviewed stakeholders, consumers, converts and critics. I got to know the players and the trends. Eventually I put my thoughts down and we presented a strategy to our client. We suggested they enter the market with two very different brands. One, a brand for the authentic outdoors people, the other, a lighthearted brand for convenience shoppers. They liked our thinking and we were off. In what was one of the most collaborative brand building efforts I’ve been a part of, we built two brands from scratch. Then helped launch them into the maelstrom.