KRIS_GROWCOTT_HAPPY_PLACE_CBD.png

Shirking the stigma with a happy CBD brand.

 
 

LeafLine Wellness, LLC asked for our help in entering the CBD market. After identifying a number of opportunities for success, we set about creating two brands from scratch, one to be sold in convenience stores, the other online to active enthusiasts. Our research into the convenience store channel revealed that most brands were leaning heavily on marijuana cues. Yet, it also revealed that many people were reluctant to consider CBD because of its connection to illicit drugs. It made little sense to remind them of that connection. So, we took a different approach. The result: a brand that’s bright, fun, and a little cheeky.

 
Kris_Growcott_HAPPY_PLACE_CBD_Branding_2.jpg
Kris_Growcott_HAPPY_PLACE_CBD_Branding_13.jpg
Kris_Growcott_HAPPY_PLACE_CBD_Branding_1.jpg
Kris_Growcott_HAPPY_PLACE_CBD_Branding_6.jpg
Kris_Growcott_HAPPY_PLACE_CBD_Branding_9.jpg
Kris_Growcott_HAPPY_PLACE_CBD_Branding_10.jpg
Kris_Growcott_HAPPY_PLACE_CBD_Branding_8.jpg
Kris_Growcott_HAPPY_PLACE_CBD_Branding_11.jpg
Kris_Growcott_HAPPY_PLACE_CBD_Branding_4.jpg
Kris_Growcott_HAPPY_PLACE_CBD_Branding_12.jpg
 

To see the other brand we created for LeafLine Wellness, LLC click here.

 

AGENCY: Bolin Agency
CHIEF CREATIVE OFFICER: Justin Zwieg
STRATEGY AND SENIOR CREATIVE DIRECTOR: Kris Growcott
DESIGNERS: Sean Cooley, Ivan Trushin, Stephen Pappas
WRITERS: Shannon Fletcher, Scott Jorgenson