Getting a banner ad to talk. Literally.

Target and Fast Company were keen to entice the most talented coders and designers with a Retail Accelerator that would pit them agains their peers in a race to create the next big thing in mobile retail. The first challenge, get them excited. The second, keep them excited. The third challenge, use only digital banner ads. I decided the best way to engage the tech elite was to speak their language. So, with only two weeks to get it done, we set about creating the world's first talking banner ad. With a little planning and technical ingenuity, we did it. And it was wizard.