Talking nonsense and dropping Logic Bombs.

Surlly Brewing Co logo in black and white. Used to present work created by Kris Growcott for Surly.

Surly Brewing Company wanted to promote it’s fruity, flavorful, lower ABV pale ale - Logic Bomb. Gary Lo and I were once again tasked with making it happen. With a limited budget and even less time, we created a fun social series that we knew would put a smile on people’s faces. Our hope is to continue to add to the series through the seasons - maybe have our nonsense sessions out on the frozen ice during winter? We’ll see.

AGENCY: Direct
CONCEPT & DIRECTION: Gary Lo and Kris Growcott
ART DIRECTION/DESIGN: Gary Lo
PRODUCTION: Kris Growcott
DOP: Gary Lo and Kris Growcott
GAFFER: Gary Lo and Kris Growcott
SOUND: Kris Growcott
EDITOR: Gary Lo