Bringing live action to a 3D animated column.

If you’ve ever watched any NCAA sports, you’ve probably seen a TV commercial featuring the Northwestern Mutual column. While percussive orchestral music keeps the beat, the column builds right before your eyes, displaying words and phrases relevant to investment and retirement planning. Northwestern Mutual love that column, and asked us to feature it once more - but this time with live action footage. The true challenge: making each commercial feel like it was one continuous shot. Working with a great team in LA, we delivered what they had asked for … and then some.