Menards really wanted to showcase its KlëarVūe Closets brand in a new and engaging way. Yet, as is typical for Menards, they weren’t looking for a campaign. They wanted a video. One video that could work on their website and in broadcast. In the midst of a global pandemic, we stepped up and suggested something bold. An artful video that brought to life the transformation that occurs in a closet, one that takes us from drowsy and vulnerable, to empowered and confident. And we suggested doing it all with song and dance. They loved the idea.
On a tight budget, we produced the spot in-house. Jessica Anderson stepped up and assumed the producer’s role and I was happy to once again direct. The spot turned out great and Menards was thrilled.