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Some sweet, cinematic Covid relief.

Early in Covid quarantine I predicted that drive-ins were in for a bumper year. That thought led to another, “What if we created a pop-up drive-in?” I bought the gear and then dragged my buddy, Clinton Lugert, in on the crazy. It wasn’t hard. One “Wanna brand a pop-up drive in with me?” text was all it took. Taking inspiration from Japanese candy wrappers, we soon had a brand that captured the feeling we were after. Complete escapism and joy. We then set about building a simple website and a little press, we were off.

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Outdoor parking area at night with a large, modern canopy lit with pink and purple lights, several parked cars, and people near a digital sign that reads 'glimmer'. The location of GLIMMER, the pop-up drive-in created by Kris Growcott
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A parking lot under a roof with pink neon lighting and a large screen displaying the Ghostbusters logo at night. The location of GLIMMER, the pop-up drive-in created by Kris Growcott.
Poster used by Kris Growcott to promote the screening of the original Ghostbusters at Glimmer - the pop-up drive-in he created. Features a man in a jumpsuit and proton pack, with a pink and yellow color scheme.
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