Some sweet, cinematic relief during Covid.

Early in Covid quarantine I predicted that drive-ins were in for a bumper year. That thought led to another, “What if we created a pop-up drive-in?” I bought the gear and then dragged my buddy, Clinton Lugert, in on the crazy. It wasn’t hard. One “Wanna brand a pop-up drive in with me?” text was all it took. Taking inspiration from Japanese candy wrappers, we soon had a brand that captured the feeling we were after. Complete escapism and joy. We then set about building a simple website at glimmer.fun and with a little press, we were off.