Modernizing a dated first-mover.

There's nothing subtle about motorcycling. So, when we were charged with rebooting the original motorcycle jean company, Draggin Jeans, we went all in. First, we dropped 'jeans' from its name - for Draggin's most exciting new product wasn't a jean at all. Then we went about reinforcing the strength and protection afforded by its products. We pulled off something hard to miss. And Even harder to forget.