Having fun with a brand serious about protection.

Most motorcycle brands are pretty traditional when it comes to their messaging. “Ours is the best gear”, “if you ride, you need this”, “you’re not cool unless you have this” and so on. Even the big brands like Harley Davidson and Indian fall into the trap of saying the same thing, often at the same time. When I worked on Indian, their tagline was “Be Legendary”. Harley Davison’s at the time was “Live Your Legend”. Well, Draggin likes to do things a little differently. It likes to have fun and connect with it’s riders on a more human level. Luckily, I’ve been able to make quite a few spots for Draggin. All on a dime.