Helping Doug take one last ride.

I met Doug Sunderland while I was the Marketing Manager of an Australian motorcycle clothing company. He was a crotchety old bastard, but I took an immediate shining to him. He told me about his prostate cancer, and about his intention to ride one last time around the coast of Australia. He was intent on not letting the cancer stop him doing what he loved. His tenacity was infectious. I decided to help.

So I created Cavalry of One - a brand built around the idea that while Doug would always be riding in solitude, he would never be alone. I created a website, designed some T-shirts, created a Facebook page and the rest, as they say, is an awesome story of courage and determination. That just happened to get picked up by national TV and launch my ad career.