I met Doug Sunderland while I was the Marketing Manager of Draggin Jeans Australia. He was a crotchety old bastard, but I took an immediate shining to him. He told me about his prostate cancer, and his intention to ride one last time around Australia. He was intent on not letting the cancer stop him doing what he loved. His tenacity was infectious. I decided to help.

So I created Cavalry of One. I built a website, designed some T-shirts, created a Facebook page and the rest, as they say, is an awesome story of courage and determination. It also is a story that got picked up by ABC’s Australian Story and launched my ad career.