Launching a brand that’s difficult to pronounce.

There are a lot of craft liquors on the market. Some good. Some not so good. Bēt Vodka is one of the good ones. No, really. It tastes great. So much so you can drink it neat. But, the name is a little tricky. While it reads like BET, the macron above the E means that it’s actually pronounced BEET - for sugar beet, the vegetable it’s made from. Bēt was looking to introduce its brand to a wider audience and to clarify the pronunciation of its name. With a very limited budget we produced seven, timely videos that did the job well. Some might say marvelously.