Each year, Yoplait challenges its partners to present an idea worthy of a Cannes Lion. Sounds like an amazing opportunity right? Well it's a harder brief than you think. But my partner and I came up with a very simple idea that would prove that Yoplait is serious about helping women with breast cancer. We called it The Firefly Sisterhood, a program built to foster one-to-one connections between breast cancer survivors and the newly diagnosed. An idea that could be summarised in one line. And we won. 

The Firefly Sisterhood is now a fully fledged non-profit organization operating here in Minneapolis and is actively connecting women across the state. And I am so proud.

Firefly Sisterhood Case Study

Client: Yoplait Agency: Olson ACD: Kris Growcott

The Identity

The Identity

It needed to be inspirational and unique in the breast cancer community. It is.

The Brand Tenants

The Brand Tenants

Three simple tenants form the basis of the Firefly Sisterhood.

The Collateral

The Collateral

With the brand in place, designing the collateral was a breeze. Or so I am told.

The Website

The Website

It was important that the Firefly Sisterhood have a strong presence online. So we gave it one.

Firefly Sisters Gretchen and Susan

Client: Yoplait Agency: Olson ACD: Kris Growcott

The Community

The Community

Operating with a limited budget, we reached out to the breast cancer community to help us create content for the website and launch.