Baylor College of Medicine was looking to build on the momentum of the very succesful Giving Life to Possible campaign. So we gave them something with just as much attitude and as equally striking. Something full of momentum, energy and life. Because that's what it takes to give life to possible.
Capturing what's going on at the Baylor College of Medicine is tricky. It's involved in so many things, from community outreach through to medical education. But this spot does well to represent all facets in a positive and powerful light.
That's What It Takes Campaign
That's What It Takes Campaign - Baylor College of Medicine
We wanted to create something a little different. Something that didn't rely on a smiling doctor or patient, nor a big bold headline. We wanted our print to feel like the TV spots. To feel like it was always moving and changing.