Talking nonsense and dropping Logic Bombs.

 
 

Surly Brewing Company wanted to promote it’s fruity, flavorful, lower ABV pale ale - Logic Bomb. Gary Lo and I were once again tasked with making it happen. With a limited budget and even less time, we created a fun social series that we knew would put a smile on people’s faces. Our hope is to continue to add to the series through the seasons - maybe have our nonsense sessions out on the frozen ice during winter? We’ll see.

 
 
 
 

AGENCY: Direct
CONCEPT & DIRECTION: Gary Lo and Kris Growcott
ART DIRECTION/DESIGN: Gary Lo
PRODUCTION: Kris Growcott
DOP: Gary Lo and Kris Growcott
GAFFER: Gary Lo and Kris Growcott
SOUND: Kris Growcott
EDITOR: Gary Lo