Telling the truths of those who hunt.
Polaris was looking to connect to its potential hunting audience in an authentic way. We suggested it concentrate on bringing to light three powerful truths of hunting: 1) preparation is just as important as the hunt itself; 2) the hunt allows hunters to concentrate on the things in life that really matter; and 3) hunters seek risk and chase reward. Working with some of the biggest names in hunting, we then went about creating a long form series that promoted Polaris’ machines, but didn’t feel like advertising. Our first episode won three awards. So, we must have done something right.
ENDLESS FALL - Pat & Nicole Reeve
THE PURSUIT - Lee & Tiff Lakosky
AGENCY: SixSpeed
CHIEF CREATIVE OFFICER: Grant Johnson
CREATIVE DIRECTOR: Kris Growcott
COPYWRITER: John Staples
ART DIRECTOR: Jimmy Sugg
PRODUCTION/EDIT/SOUND/COLOR: Arterra Media