Refining & redefining a rugged brand.

I always wanted to work on Polaris. Even as a kid growing up in Australia, I knew of the brand’s dominance on the snow and sand. So when i got an opportunity to help lead a team trying to bring greater order and unity to the company, I jumped at the chance. Working with the amazing Sean Cooley and Anna Stark, we evolved the brand into something truly dominant. A brand with attitude. A brand built to last.