Northwestern Mutual wanted to bring some humanity to their brand, yet they definitely didn't want to move away from their column. Nor their music. Nor their annimation house. Nor the NCAA. Nor the words on the outside of the column. Oh, and they wanted a voice over. Did I mention that?

Working with Gartner productions, Company 3, Eleven and the very taleneted peeps at Capacity, we brought everything together in five unique spots.

It was a challenge. And a long production. But the results speak for themselves.

Long Gain

Client: Northwestern Mutual Agency: Olson ACD: Kris Growcott

Second to Third

Client: Northwestern Mutual Agency: Olson ACD: Kris Growcott

Double Play

Client: Northwestern Mutual Agency: Olson ACD: Kris Growcott

Weave

Client: Northwestern Mutual Agency: Olson ACD: Kris Growcott

Alley Oop

Client: Northwestern Mutual Agency: Olson ACD: Kris Growcott