Shirking the stigma with a happy CBD brand.

LeafLine Wellness, LLC asked for our help in entering the CBD market. After identifying a number of opportunities for success, we set about creating two brands from scratch, one to be sold in convenience stores, the other online to active enthusiasts. Our research into the convenience store channel revealed that most brands were leaning heavily on marijuana cues. Yet, it also revealed that many people were reluctant to consider CBD because of its connection to illicit drugs. It made little sense to remind them of that connection. So, we took a different approach. The result: a brand that’s bright, fun, and a little cheeky.

To see the other brand we created for LeafLine Wellness, LLC click here.