Gold'n Plump were looking for a fun way to introduce their new line, Gold'n Plump Shakers. Obviously they wanted the product heavily featured and to really hammer home how easy and fun it can be to create a tasty chicken meal. We convinced them that the best way to move more product, was to give it a little Jimmy. Jimmy Shaker that is.

GOLD'N PLUMP SHAKERS - JIMMY SHAKER COOK IT

Jimmy Shaker is really just here to help. Make dinnertime deliciously fun that is.

GOLD'N PLUMP SHAKERS - JIMMY SHAKER WORK IT OUT

We wanted to show Jimmy in his element. A poorly lit basement workout studio. Where he shines.

GOLD'N PLUMP SHAKERS - JIMMY SHAKER SWEET CHILE

Gold'n Plump were looking for a fun way to introduce their new line, Gold'n Plump Shakers. Obviously they wanted the product front and center and wanted to really hammer home how easy and fun it can be to create a tasty chicken meal. We convinced them that the best way to move more product, was to give the campaign a little jimmy. Jimmy Shaker that is. www.krisgrowcott.com

GOLD'N PLUMP SHAKERS - JIMMY SHAKER CHIPOTLE ADOBO

Gold'n Plump Shakers come in five bold flavors. And Gold'n Plum wanted Jimmy to bring attention to each. Guess which one this is about?

GOLD'N PLUMP SHAKERS - JIMMY SHAKER TASTEBUDS

We wanted Jimmy to be approachable and quirky. This little social piece had us cracking up on set. Our direction was to 'play with your tongue while talking about savory taste buds'. This is what we got. Priceless.

GOLD'N PLUMP SHAKERS - JIMMY SHAKER WORKOUT TEASE

Jimmy is a character. So are his cohorts. Check 'em out.