Draggin makes motorcycle jeans lined with a protective layer of Dupont™ Kevlar® aramid fiber. But they're not the only ones. There's a lot of competition in the market. However none of the competition cater to as many different body shapes and sizes. With an exterememly limited budget, and with the help of Eric Pierson, Martin Wheeler and the lovely people at Cowboy Jacks, we created some simple spots that brought this competitive advantage to light in a fun, down-to-earth way.