Cavalry of One

I met Doug Sunderland while I was the Marketing Manager at Draggin Jeans. He was a crochetty old bastard, but I took an immediate shining to him. He told me about his prostate cancer, and about his intention to ride one last time around the coast of Australia. He was intent on not letting the cancer stop him doing what he loved. His tenacity was infectious. I decided to help.

So I created the Cavalry of One. A brand built around the idea that while Doug would always be riding in solitude, he would never be alone. I created a website, designed some T-shirts, created a Facebook page and the rest, as they say, is an awesome story of courage and determination.

DOUG AND HIS BIKE

DOUG AND HIS BIKE

The man himself. Sitting proudly astride his 250cc Hyosung.

THE BRAND

THE BRAND

I am not a designer. So I kept things simple. I do believe that "Cavalry of One" and "Always in Solitude. Never Alone" is, however, some of my best writing.

A SIMPLE SITE

A SIMPLE SITE

Dreamweaver and I became very good friends. I created a simple website with an online store and a direct GPS link to Doug's bike so fans could follow his ride and buy T-shirts to support him on his journey.

T-SHIRTS

T-SHIRTS

I created two, very simple designs and had them screen printed locally. 4 hours after picking up the shirts, my girlfriend and I completed a photoshoot and had them up on the web for sale. Amazing what you can get done when you need to.

THE PRESS

THE PRESS

Our story got picked up by almost every motorcycle forum in Australia and local newspapers clamored to get news of Doug's arrival.

A SIMPLE MESSAGE THAT WORKED

This was the video that ran on the website. It gave a very quick summary of how Cavalry of One worked.