You may not realize it, but the non-profit world is highly competitive. There are hundreds, if not thousands of organizations out there, all vying for your donation and support. To survive, and serve the needs of their various constituents, each of those organizations needs to stand out. Unfortunately, the Alzheimer's Association was not. So, with a team at Olson, we set about giving this worthy organization a look and feel all its own.
DESIGNER: Anna Moorse